Anitta’s ‘Vai Malandra’, which has several meanings depending on the context it’s used in – from ‘Go Sexy’ to ‘Go Rude Girl’ to ‘Go Naughty’ – has garnered over 36 million views on YouTube since its release five days ago.
The opening clip has become one of the most talked-about scenes by the 24-year-old bombshell, with legions of female fans praising the South American superstar for daring to show off the reality of her Brazilian butt in all its unretouched glory.
Most celebrities would have invested in hundreds of Photoshop tricks to come up with the perfect body.
But not Anitta, who bucks the trend by rolling her ample hips, straddling a moto-taxi and celebrating her shapely and very real rear in the funk carioca single.
The curvy singer, who married Brazilian businessman Thiago Margalhaes, 26, in an intimate wedding in the Amazon jungle in November, revealed why she kept her dimpled rump in the video.
In an interview with Brazilian columnist Leo Dias, the sizzling hot star – who appears in the clip in a barely-there insulating tape bikini – said: ‘When I saw my cellulite was on a show I thought, “What do I care, why am I hiding it? I’m not going to waste my time pretending it’s not there… I like to be true to my audience and my intention was to build women’s self-esteem.
‘I wanted everyone to understand that artists are real people. I am a woman like all of you women and I refused to Photoshop [my cellulite] out.
‘I specifically asked for my ass not to be retouched,’ the brunette declared.
In the video, recorded in Morro do Vidigal, a south zone Rio favela, Anitta goes back to her roots with a sassy, defiant and unvarnished portrayal of the hillside community.
Showing the reality of the slum, the star, who was born Larissa de Macedo Machado, reveals the day-to-day life of the favela.
From gold-chained men playing pool to an old tipper truck lined with plastic used as a make-shift swimming pool to dozens of beauties wearing nothing but black adhesive tape who lounge on rooftop sunbeds bronzing their luscious bodies, the video is packed with color.
In provocative scenes, Anitta whips her long braids, twerks flirtatiously while showing off her voluptuous behind and displays plenty of side boob in the sexy tan-line bikini that’s all the rage in Rio, sending Brazilian men crazy.
The video clip and song are likely to outrage some who may see it as objectifying women, but Anitta challenges critics by showing all shapes and sizes in the clip.
And her words ‘Não vou mais parar, você vai aguentar’ – ‘I will not stop, you’ll just have to stand it,’ are delivered like a command.
This is a songstress who advocates the freedom of women to do whatever they want, dance however they want and act in whichever way they want.
It’s a message the Switch singer is already taking worldwide as she targets international stardom with songs in Spanish and English, a tactic designed to boost her name in the global music industry.
But her video has also received negative attention, with some activists arguing she is appropriating ‘black styles’ such as hair braiding.
Others, The Guardian reported, criticised the video’s director, Terry Richardson, who has been the subject of allegations concerning inappropriate sexual conduct.
‘Anitta uses blackness when it suits her,’ activist Stephanie Ribeiro wrote in Marie Claire.
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