Most men’s fashion ads are pretty straightforward these days. But not so in the roaring 70s, when it was positively out there. s synthetics fell in price, casual menswear was suddenly available to many young men looking to cut loose. Since polyester doesn’t require ironing, the “wash and wear” revolution is in full view of these models with their skin-tight threads. A Travelknit suit jumps out of the suitcase ready to wear, keeping with the decade’s focus on spontaneity and indulgence.
#1. Groovy, baby!
#2. Is it Robin Hood, or one of his Merry Men?
#4. It was all about the prints.
#5. “Striking” is an understatement.
#6. These onesies are EVERYTHING.
#7. I’m afraid to ask why “horizontal opening” matters.
#8. For those days when hands are superfluous.
Messy Nessy Chic
#9. The dad bod was already a thing back then.
#10. It’s so hard to cut these guys some slack.