Campaign Ad That Aims To Teach People Not To Judge On Looks…

It’s no secret that humans are highly judgmental, and create opinions based on how someone looks. A person’s appearance is usually the first thing we observe about then, but how would people react if you meet someone without actually being able to see them? This is exactly what Coca-Cola set out to find out. 6 strangers were huddled together in a dark room and had interacted with zero visibility in total darkness.

The “factors that mostly influence a first are clothing style and posture.” Since you are not able to observe any of this in a dark room, you’re not able to make judgments on people based on any of these things. However, when the lights finally are turned on, it’s not what anyone expected.


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